Logos are a part of your brand identity. Most people would identify you and your brand by your logo design, rather than your company name. That because most people tend to remember an image more easily than a name. You need to make sure that you’ve got your logo design right to grab the attention of your customers.
You need to make sure that your prospects are intrigued and curious about your logo and for that you need the right logo design. There are some business owners who just don’t understand the value of a well-designed logo. They assume that they can cut corners here. However, if you do that, you’ll end up regretting it later. Here’s what you need to do.
Don’t Do Bland and Normal
The purpose of a logo is to stand out amongst the crowd. You can’t do that if your logo is generic and doesn’t attract attention. There are several free logo generators online, but they wouldn’t offer you the same level of design and sophistication that a custom logo would. A designer would carefully consider your brand, your company, your product, and your target audience before they design a new logo for you. They will make a concerted effort to create something that’s great to look at and memorable.
That’s exactly what you need if you want to build a brand image. After all, how can you do that if you have a forgettable logo? So, spending some time and money on creating the right logo is a good thing. It would ensure that you get the best results possible from your efforts.
Typography
Have you noticed how different fonts seem to convey different messages? Yes, there are neutral fronts like Calibri or Ariel but there are fonts that convey a meaning. For example, the Comic Sans font looks playful and casual. Gothic fonts are serious and elegant. There are fonts that offer a retro look or an edgy look, etc.
Experienced logo designers will use these fonts to convey the right message through your logo. They will make sure that your logo attracts the attention of the right kinds of audience. For example, if you’re a business that overhauls cars and bikes, you might use an edgy, masculine font in your logo design. That would connect with the most likely customers of your business. Like logo design, font or typography also matters.
Colours
Colours convey messages as well. Black and white are neutral and elegant, pinks, pastels, purples appear feminine but dark greys, blues, browns, etc appear masculine and tough. Depending on the kind of customers your company sells to, choose a different colour and style. You can consult a professional about which colour suits your company the best. They would recommend something that would attract customers immediately and create the right vibe in your website and your store.
When you’re creating a logo, you need to ensure that the design is consistent everywhere. This means that you will have a uniform theme that would appeal to your customers.
